Insights
Notes on websites, search and what's changing.
Practical writing from the work we do every day. We publish when we have something useful to say, not on a schedule.
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What Happens to SEO During a Website Migration?
Redesigning or moving your website can protect or damage the search visibility you've built. Here's what actually happens during a migration and how to do it safely.
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SEO vs. AEO vs. GEO: What's the Difference?
A plain-English explanation of search engine optimization, answer engine optimization and generative engine optimization, how they overlap, and what a business should actually do about them.
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Should Every Service Have Its Own Website Page?
Why separate service pages usually help service businesses and law firms with visitors, search and AI-powered discovery, and when combining them makes more sense.