Legal
Whether you're looking to attract more of the right cases, strengthen visibility in specific practice areas or build a digital presence that better represents your firm, we build around your priorities.
What we hear from attorneys
Some firms want greater case volume. Many already have plenty of inquiries and want something else: more of a particular case type, higher-value matters, better-fit inquiries, more visibility for one practice area or in a specific market, or a website that better represents the quality of the firm.
We start by understanding the cases, clients and practice areas your firm actually wants to be known for, and build your website and search strategy around them.
We build depth around that practice area: dedicated pages, supporting content and targeted search work.
Clear qualification on the site, honest practice-area pages and intake paths that set the right expectations.
Design and writing that reflect your experience and approach, so prospective clients feel confident before they call.
What we cover
From the first search to the consultation request, built as one connected system.
Search is changing for law firms
Someone hurt in a car accident, facing a DWI charge or going through a divorce often starts with a question, not a firm name: What should I do after a crash? Do I need a lawyer for a first DWI? How is custody decided in Arizona?
Increasingly, those questions get answered by Google's AI Overviews, ChatGPT or Perplexity before anyone clicks a link. Firms with clear, well-structured, genuinely helpful information about their practice areas, attorneys and locations are the ones those platforms can understand and draw on.
We build law firm websites with that in mind: clear practice-area pages, real attorney information, honest answers to common questions and consistent firm details across the web. How SEO, AEO and GEO fit together.
Law firm work
Personal injury, criminal defense, workers' compensation and family law firms in Minnesota, California, Arizona, Texas and Florida.
Legal · St. Paul, Minnesota
A polished, trustworthy site that helps prospective clients understand the practice and reach out with confidence.
Legal · San Francisco Bay Area, California
A clean, confident presence for a Bay Area personal injury attorney: practice areas laid out clearly, with an easy path to a free case evaluation.
Legal · St. Paul, Minnesota
A focused site for a workers' compensation attorney, built to explain a confusing process plainly and cut through insurance-industry noise.
Legal · Dallas, Texas
A direct, authoritative site for a former prosecutor turned criminal defense attorney, written to reassure people at a difficult moment.
Legal · Hernando County, Florida
Criminal defense, personal injury and family law presented clearly for clients across Hernando County, Florida.